I wish they did this a decade ago, back when they tried to crowdfund the Ububtu phone - and subsequently scrapped all plans just because they didn't meet the target. There was already a big dev scene in the community with people porting Ubuntu to Android phones - they could've easily partnered up with them, like how OnePlus partnered up with CyanogenMod a year later. I mean, Canonical did raise $12mil through the campaign, which showed there was not only plenty of interest, but also plenty of people willing to actually fund it.

The problem now is Google and Apple have taken such a deep foothold on the market, it may be a bit too late. After the disappointment of the scrapped Ububtu Phone and subsequent loss of trust in Canonical over the years, I can't help but be sceptical about this whole thing. I'll celebrate if and when we have an actual, usable, flagship device in our hands, and not something gimped like the Librem 5 or the Pinephone.