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Hyundai pauses X ads over pro-Nazi content on the platform
(www.nbcnews.com)
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this post was submitted on 19 Apr 2024
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Pause? Not Canceled?
Maybe waiting to see which side comes out on top. Kinda like Volkswagen. (Yes I know I didn't exactly happen like that)
I think it's kind of like how politicians "pause" their political campaigns when they concede. Technically they could come back to it, but almost certainly won't.
Also, for better or worse, pause tells X "if you figure out how to fix this problem we might come back." Canceled says "go find someone else who is cool with Nazis."
Having that financial incentive dangling in a string might be more motivating for X to change. If they don't change of course, the net effect is the same as canceling.