Youtube videos often gloss over the details for the sake of uninhibited futurism.

Large-scale hydrogen electrolysis has a cost of around 55kWh/kg, and when you combust the H2 directly you get about 39kWh/kg back. Without compression/transport, using H2 as a heating fuel is 71% efficient.

H2 is usually compressed for transport. Compression of 1 kg of H2 to 700 bar costs about 5kWh of additional electricity. I'll spare you the calcs, but truck transport is under 1kWh/kg H2. This reduces our efficiency to 39kWh/61kWh or 64%.

Converting H2 to ammonia takes the place of the compressor and truck. 2 mols of ammonia burn for 162kcal, less than the 204kcal you'd get from 3 mols of H2. The Haber-Bosch process reduces output to 31kWh per kg of H2 put in. This reduces out efficiency to 31kWh/55kWh or 56%.

With currently-proven cracking technology, it costs around 23kcal/mol of ammonia, reducing overall efficiency to about 55%. It is more effective to burn ammonia directly than to convert it into H2 and burn the H2.

Using ammonia as a transport medium removes a bunch of technical problems, but it introduces new ones. It's corrosive, it's toxic, it burns eyes/lungs/skin, and it wastes more energy than you'd think.