What's the saying? Something like, "There's plenty of fools in the game, and there's a new one born every minute."

I feel like the casual mobile gaming crowd falls into the same category. Regardless of how old they are, spending money on mtx is normal because they never knew a world where you just bought a game rather than downloading one onto your phone and putting up with both ads and mtx.

It's like how words like "unalive" have entered common usage - people have gotten so used to obeying what advertisers want on the internet that it's started dictating daily life, especially for younger people.

The unregulated gambling aspect designed to exploit human psychology to target vulnerable people to spend money that they probably can't afford to spend is also a huge issue, but that at least would be easy enough to regulate, if politicians cared enough to do something about it.