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YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[-] ElderberryLow@programming.dev 41 points 6 months ago

Tomorrow YouTube is introducing ads when you think about YouTube.

[-] InternetUser2012@midwest.social 31 points 6 months ago

Next week: Youtube has removed all videos. You will now watch ads only. It's really no different than what you're doing now.

[-] Imgonnatrythis@sh.itjust.works 19 points 6 months ago

Will the ads have ads though?

[-] billiam0202@lemmy.world 16 points 6 months ago

Will the ads have ads though?

Only when you pause the ad.

[-] Pulptastic@midwest.social 4 points 6 months ago

It's ads all the way down

[-] Corno@lemm.ee 2 points 6 months ago
this post was submitted on 26 Apr 2024
909 points (98.6% liked)

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