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ByteDance won't sell TikTok, would rather pull it from the US
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this post was submitted on 27 Apr 2024
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First, negotiations are not yet over, so they’re hoping courts overturn the ban.
Second, TikTok is very popular outside the US too, though 40% of ad revenue is in the US. They’d survive.
Even if they do plan to sell they wouldn't say it. If buyers think that a sale is inevitable they can offer less because they "don't have a choice" but to sell. If they act as if their plan is to pull out the buyers need to not just make them an offer that is higher than the others, but also high enough to make them reconsider their whole position.
This is right on. The best PR right now is to say they’ll never sell. Take a hard line while they challenge the law in court. They can always have acquisition meetings in private, and announce it out of nowhere at the last second if they do find a buyer.