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30% of Children Ages 5-7 Are on TikTok
(www.honest-broker.com)
This is a most excellent place for technology news and articles.
Why are you so convinced that an advertising platform that a 1/3rd of the country is glued to is unsustainable. And that's ignoring the rest of the world, which is the majority of their user base.
The same reason why twitter was NEVER profitable and it had more eyes glued to it. World presidents were using twitter for announcements. Never profitable.