1594
Look what they need to mimic a fraction of our unshittified experience
(sh.itjust.works)
Hint: :q!
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NBA 2K has had ads in it for a while, though I can't remember if they're specifically in the loading screen or not.
I think EA also did this with the ad boards around the pitch in FIFA one year IIRC
It's EA, what do you expect
I mean there does have to be something there and while I prefer charities, fake companies or promoting your own products, if they're not targeted and realistic so you see eg. Ethiad ads while playing as City I don't think that's too bad... But on loading screens, menu screens or as popups gtfo, even if it's your own product