I tried Apple Music recently, and while I wasn't impressed by the platform, one thing I was legitimately taken aback by was how much effort they put into the lyrics. The little animations as the lyrics follow the song, where the words move in different ways based on the song in question, it's really aesthetically pleasing.

Some of the animations definitely feel programmed by employees who are genuine fans of the artist; it doesn't feel generic or auto generated. The little ways the animations move along with certain inflections in the singer's delivery, or react to minor shifts in tone. There's some care being taken with them, song by song. I was legitimately impressed, and I seldom ever have anything nice to say about Apple.

It wasn't enough to keep me paying for it but I genuinely enjoyed it quite a bit.