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Imagine this: you’ve “dated” 600 people in San Fransisco without having typed a word to any of them. Instead, a busy little bot has completed the mindless ‘getting-to-know-you’ chatter on your behalf, and has told you which people you should actually get off the couch to meet.
The memes are becoming real. 
I've only read the first book, I should re-read it but I remember having some problems with the way the backups worked. good story though