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How rental ‘libraries of things’ have become the new way to save money
(www.theguardian.com)
This is a most excellent place for technology news and articles.
So you just didn't read the article?
Renting is the "subscription" you're complaining about. You're right that rent-to-own is a scam at best, but unlike most digital subscriptions you're using the thing to do something. Like with all rentals there's a break even line where you would've been better buying the thing if you use it often/long enough. But the service existing is not itself a bad thing.