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Fuck Cars
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Given the usage patterns, most people in the US do not need large trucks. They have been convinced that need them because the auto manufacturers make a lot of money selling trucks.
That's why the compact trucks are selling like hot cakes. People want trucks, but they don't necessarily want these behemoths. I love my Santa Cruz.
Even compact trucks are not nearly as small as light trucks from a couple decades ago before regulations encouraged manufacturers to go bigger to avoid penalties.
Basically if you have two trucks with the same engine, but on a smaller wheelbase, the smaller one might be penalized for not being fuel efficient enough while the larger one isn't. Might as well go big to avoid the cost.