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Apple apologizes for iPad “Crush” ad that “missed the mark”
(www.theverge.com)
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this post was submitted on 09 May 2024
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Originally I watched the ad and couldn't see what was wrong with it (from the perspective of a relatively isolated software developer).
However the top comment on the Verge summed it up in a way I understood, making comparisons to the crushing of various creative devices in the ad (instruments, cameras, paints etc) and the current creative landscape in reality (game studios, music production etc).
With that in mind, the timing is pretty poor IMO and feels quite insensitive to creative individuals
What’s a word for something beyond soft?
Charmin, like the paper you use to wipe shit off your asshole
Think of something beyond smooth - like your brain.