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Apple apologizes for iPad “Crush” ad that “missed the mark”
(www.theverge.com)
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this post was submitted on 09 May 2024
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Why do you say it's CGI?
Because the way things crushed was a bit strange. No way the metal paint cans crushed before the wooden piano top. The bouncing emoji is also nothing that can be planned that perfectly.
I'm sure they had cuts, multiple takes, and staged things to get it to work. Maybe added in a bit of CGI. This just seems like one of those things though where CGI isn't worth the cost when you can just film it. Also, they apologized. Why would they do that if it's all CGI?
This would be impossible to do in camera and would look horrid even if it weren't. That's why they'd do it in CGI.
Because I watched it and it’s very clearly CGI. Paint cans are an order of magnitude stronger than a wooden piano top, not to mention they wouldn’t all explode at the same time. The emoji ball didn’t just land at the edge. No one has a 10mx5m hydraulic press.