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A crushing backlash to Apple’s new iPad ad
(arstechnica.com)
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this post was submitted on 10 May 2024
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Some people care too much about an ad. I guess some people can't live without at least a single controversy per day.
You could probably take any ad and argue why it's offensive to some people in some way.
Tbf, I don't think you looked at this with much depth. No decisions in the corporate world, at this scale, are done fast and in a vacuum.
This is plenty valid to be upset at - especially when contrasted with all of the current stories about platforms removing access to "owned" digital media.
They want to crush, destroy, eliminate all of your physical media and creative outlets, shift you to fully digital, and then hold the kill switch hostage behind an always shifting subscription.
I get that this ad implies the (new) iPad can replace all the other stuff that got crushed, I just don't get how this can be so upsetting to people: it's an ad for a product. Don't like it, don't buy it. Apple is hardly going to destroy the market for all the stuff that got crushed.
I can disagree with something and still not be offended or upset by it. As I said, sometimes I feel like some people want to be offended/upset.
It's not about selling a single product, it's about a general campaign to make people devalue traditional physical media in favor of purchased/streaming digital, again a system that they hold the keys to and the profit lever. How do you think something like that is done if it's done? With the single, obvious flip of a single switch and it's done, or a slow drip over time, subtle and from multiple angles.
You need to see the nuance, again, nothing is done at this level without careful consideration. It may not be their first priority, but at the very least it was "nice to have" messaging in the background.
Backlash doesn't always mean people are offended/upset. I think most people just recognize this as an ad done in bad taste or even just out of touch.
Bad company makes bad ad, people say it's bad. Sure, kinda pointless to talk about, but it's just another reason not to buy it and tell others not to buy into their anti consumer crap.
Idk. I guess I'm not offended, the ad just made me sad haha. I definitely understand that some creative professionals would be offended by the implication that a goddamn iPad could somehow replace a trumpet or a piano or literally any of those things shown in the ad. It's definitely lacking taste.
This could have easily been cg'd.
I don't think that's the part people are upset at - it's the symbolism, real or CG.
I highly suspect it is CG.