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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[-] Shalakushka@kbin.social 3 points 6 months ago

gluck gluck gluck please let me pay even more money for the privilege of not being advertised to, corpo-daddy

[-] Daft_ish@lemmy.world 4 points 6 months ago

"Oops we spilled some ad juice on the game server better pay us some more so we can have all the ad juice removed."

this post was submitted on 10 May 2024

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