650

EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

117 comments fedilink hide all child comments

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

you are viewing a single comment's thread
view the rest of the comments

[-] JohnEdwa@sopuli.xyz 11 points 6 months ago* (last edited 6 months ago)

Spot the part in the article how they want to do it "again"? Now think what that implies.

Hint: Burnout Paradise, a racing game published by EA, was released in 2008.

this post was submitted on 10 May 2024

650 points (98.1% liked)

Technology

59598 readers

2198 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS