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EA wants to place in-game ads in its full-price AAA games, again
(www.techspot.com)
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this post was submitted on 10 May 2024
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EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company's logo was on screen whenever you were doing free roam.
This is very EA with historical precident.
City of Heroes tried the same basic thing back in the day. They figured it's an urban environment that has billboards and posters as part of the general clutter, why not get paid to switch out a fake ad for a real ad?
Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.
And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.