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EA wants to place in-game ads in its full-price AAA games, again
(www.techspot.com)
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this post was submitted on 10 May 2024
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A business model wherein the thing someone makes and sells brings in a profit just by customers buying the thing, without the long tail of continuing to sell the customers' eyeballs to whoever forever after, is not an unreasonable concept. Countless indie games and smaller publishers have managed this for generations and still do.
If EA and the other massive blockbuster publishers can't figure out how to make their business model work in a non-exploitative manner, too damn bad about it. We don't actually need them.