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Google tries to defend its Web Environment Integrity
(techreport.com)
This is a most excellent place for technology news and articles.
Adding features endlessly, heedless of danger of the inate security issue from the complexity, makes for an uncompetative and ultimatly unsustainable ecosystem.
The alternative I believe in is to use seperare apps for each segmented feature (the dedicated video player plays the video, the browser merely fetches it).
Web standards are public, discussed openly, heavily scrutinised (including by security researchers) and available for any browser developer to implement.
You want to go back to the days of Realplayer, Acrobat Reader, Flash, etc, when individual companies made their own privately developed closed source apps?