I'm okay with algorithms not recommending certain posts. I just don't like shadowbans because the platform is lying to the user, the user interface is essentially telling the user "your post is available for viewing and is being treated like any other post" when it really isn't.

There's a balance between the free speech of individuals and the free speech of the company. I think a fair balance between the two is, once a company is big enough to control a significant percentage of the entire nation's discourse, the company at least has to be up front and avoid deceptive practices like shadow-banning. (This should only apply to large companies, once a company is large enough it has a responsibility to society.)