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The Media Still Doesn’t Grasp the Danger of Trump
(theintercept.com)
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The article isn't about "Trump's manipulation of the media", it's about the sensationalism that revenue-driven news falls into, both by necessity and by convenience, and how that model is unequipped to handle rhetoric that is 'slow-burning'.
Trump is not playing 4D chess, he's just being his usual horrible self each day, but the media is unable to simply run "Trump still horrible" each day, so they end up treating his current horrible-ness as a new baseline after the shock wears off, which just normalizes his behavior.
It's like the inverse of the boy crying wolf, where the wolves really are attacking each day, but since everyone "knows" that, the town crier kid stops telling people the wolves are attacking unless they attack in some novel way, and over time the wolves attacking isn't even 'bad', it's just how the villagers live.