It's a timeline. tech companies have become much worse, and people warning about them more vocal, so the lower educated classes who mindlessly use their products have (partially) woken up to the real motives of companies who create "free to use" products, i.e. data mining. In the EU, we have a lot of dummies who we call "remote controlled", who want to simulate a version of the US lifestyle (huge cars, celebrity adulation, eating like shit, single-issue voting, vapidness). These mainly teenagers but regrettably also low-class adults. Those are also the people who still use social networks because they have nothing else going on and are too lazy to invest their free time in worthwhile activities. So it's a class issue, the social underbelly of the EU is remote controlled by US culture and corporations almost like the social underbelly of the US is.