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The problem with GIMP
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The name holds it back more than you know. No EP or AD wants to put "The GIMP" on their software list for a project. I have to have a conversation with someone ensuring we're good on all our licenses, and they ask, "What is this GIMP thing?" Answering it makes me sound like an unprofessional jackass. The company would rather just pay Adobe.
I guess you can't quantify how much the name has helped it. How many people remember it because of its quirky name. Without knowing both numbers it's hard to know if it's a net positive or negative.
No one. No one remembers it fondly because it’s got a “quirky” name. That’s not how software works. People use software because it’s useful. Not because it’s edgy or has memorable branding. I would rather a competent design tool period. The name is irrelevant. We aren't selling cookies or an energy drink. We are empowering people to get things done. You think your spoon with a hole in it is going to sell because you call it “Faggot”?