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this post was submitted on 29 May 2024
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Furiosa was fine. In a vacuum, it was actually pretty good, but in being a sequel to Fury Road it can't shake comparisons.
I figure that it looking so visually similar to Fury Road in trailers made a lot of people ask themselves why even bother watching it when they'd already seen Fury Road. The title including "A Mad Max Saga" is clunky and throws up big vibes of this being a tack on story (which it is), which really doesn't create the kind of hype wave needed to reach out to people who are already cynical about going to a theater.
The word of mouth all seems to start with "Well it wasn't as good as Fury Road, but..." which isn't going to put a fire under the seats of undecided people.
Prequel.
Also Fury Road happens over 48 hours. Furiosa spans like 15 years.
You got me. It's still a follow up movie that looks very similar but lesser in the trailers, and has a clunky title.
What does that have to do with people not watching it? I'm talking about marketing and word of mouth impressions. Plot details aren't very important to that.
I just think it's unfair to compare the two when one movie is essentially one long chase sequence and another is a character focused story.
I was speculating on why the movie is underperforming by looking at the trailers, thinking about how people might form opinions based on those trailers, and by using what the word of mouth I hear and snap reactions I read online. In this analysis, the deep plot details are somewhat unimportant. While it might be subjectively "unfair" to compare the movie to Fury Road, that's what is happening.
I've seen the movie, but I'm not factoring that into thinking about why a potential audience isn't watching it. Because of course, the people who aren't watching the movie, aren't watching the movie.
Honestly I had seen almost zero marketing. Had I not already been in a theater when the trailer came out I wouldn't have known this movie existed until seeing this lemmy post, at which point I would have shat my pants at the excitement of knowing there's a new mad max movie. So hopefully more people come out to see it now that word is getting around.
I enjoyed all the weirdness of it.