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Google AI making up recalls that didn’t happen
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this post was submitted on 01 Jun 2024
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Could this be grounds for CVS to sue Google? Seems like this could harm business if people think CVS products are less trustworthy. And Google probably can't find behind section 230 since this is content they are generating but IANAL.
Iirc cases where the central complaint is AI, ML, or other black box technology, the company in question was never held responsible because "We don't know how it works". The AI surge we're seeing now is likely a consequence of those decisions and the crypto crash.
I'd love CVS try to push a lawsuit though.
In Canada there was a company using an LLM chatbot who had to uphold a claim the bot had made to one of their customers. So there's precedence for forcing companies to take responsibility for what their LLMs says (at least if they're presenting it as trustworthy and representative)
This was with regards to Air Canada and its LLM that hallucinated a refund policy, which the company argued they did not have to honour because it wasn't their actual policy and the bot had invented it out of nothing.
An important side note is that one of the cited reasons that the Court ruled in favour of the customer is because the company did not disclose that the LLM wasn't the final say in its policy, and that a customer should confirm with a representative before acting upon the information. This meaning that the the legal argument wasn't "the LLM is responsible" but rather "the customer should be informed that the information may not be accurate".
I point this out because I'm not so sure CVS would have a clear cut case based on the Air Canada ruling, because I'd be surprised if Google didn't have some legalese somewhere stating that they aren't liable for what the LLM says.
But those end up being the same in practice. If you have to put up a disclaimer that the info might be wrong, then who would use it? I can get the wrong answer or unverified heresay anywhere. The whole point of contacting the company is to get the right answer; or at least one the company is forced to stick to.
This isn’t just minor AI growing pains, this is a fundamental problem with the technology that causes it to essentially be useless for the use case of “answering questions”.
They can slap as many disclaimers as they want on this shit; but if it just hallucinates policies and incorrect answers it will just end up being one more thing people hammer 0 to skip past or scroll past to talk to a human or find the right answer.
But it has to be clearly presented. Consumer law and defamation law has different requirements on disclaimers
Yeah the legalise happens to be in the back pocket of sundar pichai. ???