The demographics are stratifying, more than anything. I work in child education and kids do not understand computers nowadays. They understand how to interface with their phones, but kids see any electronic that behaves outside the "app" paradigm -- landlines, desktop computers, what have you, and immediately don't understand. I do think that linux usership is going to go up, but there also needs to be an investment in increasing literacy in kids to make sure usership of linux stays up, otherwise the pendulum will swing back hard