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I guess you are not following Gaza. McDonalds in Israel decided to give free meals to Israeli soldiers. McDonalds customers who boycott Israel impacted McDonalds’ bottom line. And it’s a franchise. The McDonalds shops in Israel had different ownership than McDonalds outside Israel (where the boycott was impacting). So in response McDonalds HQ directly bought out all Israeli branches in order to stop the support to Israeli troops, just to protect their brand.
Lidl and Aldi both started taking a hit in Europe because their produce from Israel was being boycotted. Aldi got caught removing the origin label from their produce when Israel was the origin. Lidl got caught falsifying the label by displaying a different region. If the boycott was insignificant, there would be insufficient motivation for a grocery chain to commit fraud against their customers. So I boycott the whole Lidl chain and Aldi North, not just Israeli products.
Or boycott without organising, as this person did:
https://slrpnk.net/post/4687232
Here’s what does not work: not boycotting.
Boycotts only lack effect when in fact they are not executed. IOW, the apathy you advocate weakens the strength of boycotts. The shitty attitude that boycotts don’t work is the sole factor that disempowers boycotts from working.Wow man, Aldi changed a label, we're almost there!