Absolutely, however I think there is indifference or complacency in lay tech users. It might help open a few eyes if shown effects in peoples personal lives. For example, asking have you been getting obscene number of spam/robo-calls? That's because your info was either stolen or sold by the company's you shared it with. That would make the effect hit home better I think.

I remember when there was news that Facebook was listening to your conversations and suggesting ads when you logged in. Even if untrue it creeped people out, some even quitting Facebook entirely. Maybe something like that can happen with MS and they back off. Or better yet we legislate the shit out of tech companies, follow the EU way.