TL;DW: Apple Intelligence is Apple training their models locally on your personal Apple product data (aka anything you do on an iPhone, Mac, iPad or your Apple ID) using their Apple Silicon chips as well as building a Apple Siri voice assistant client for OpenAI's ChatGPT. The features seem gatekept to newer Apple products and they claim it's opt-in.
It looks like "AI" is here to stay as capitalists have placed it in most supply chains and industries. Goes without saying, but don't buy Apple, you're just buying yourself a one-way trip to a digital jail where the walls are made out of "seamless apple ecosystem" and "shiny metal devices that are cold to the touch."
Especially don't buy anything from the Apple Store because that's trashy Global North treat brain behavior.
Interesting. So they're really good at chips, which makes a lot of sense given their trajectory. Most of this stuff is nerd shit though that I don't think you would care about unless you are a heavy user of computing or just really into tech. For your average smooth brain like me it becomes "pay 3x for the ability to have your phone behave like we are warehousing pictures of your kids even though we aren't warehousing pictures of your kids" which is not a super compelling value proposition