TL;DW: Apple Intelligence is Apple training their models locally on your personal Apple product data (aka anything you do on an iPhone, Mac, iPad or your Apple ID) using their Apple Silicon chips as well as building a Apple Siri voice assistant client for OpenAI's ChatGPT. The features seem gatekept to newer Apple products and they claim it's opt-in.
It looks like "AI" is here to stay as capitalists have placed it in most supply chains and industries. Goes without saying, but don't buy Apple, you're just buying yourself a one-way trip to a digital jail where the walls are made out of "seamless apple ecosystem" and "shiny metal devices that are cold to the touch."
Especially don't buy anything from the Apple Store because that's trashy Global North treat brain behavior.
I don't think chatbots are a very strong sign of being "here to stay".
From the excerpt of another article that loathesome dongeater@lemmygrad.ml quoted, the actual useful uses of machine learning have already been adopted by Apple. There was no need for this ridiculous "OpenAI" collaboration thing other than as either a stock price boost thing or marketing. All of the stuff labelled "AI" or "generative AI" is just worthless garbage, even though they've already implemented all kinds of actually useful stuff. It's such a weird phenomenon. Is anyone actually falling for this stuff?