318
Google to start permanently deleting users’ location history
(www.theguardian.com)
This is a most excellent place for technology news and articles.
https://support.google.com/maps/answer/14169818
Basically they're getting rid of the web version because they're moving the data to being stored on local devices only. Part of this might be because they got a lot of flak for stuff like recording location data for people who went near reproductive health clinics and other sensitive things. They can't be forced to respond to subpoenas for data if they don't have the data and can thus stay out of it, so I wouldn't necessarily say it's all that altruistic on their part.
Altruism is never going to be the way to get companies to do the right thing. Instead, making the wrong thing a financial liability is.