I have used a Mac since 2007 (almost exclusively for work) and many of Apple's services during that time. I have not experienced any ads as you describe. As for Bluetooth magically turning back on after a software update, of course I do not know for certain, but that screams incompetence more than it screams intent. Apple most definitely has problems (where they build their hardware, policies they tried to enact and then backtracked, etc). And I'm not advocating for them like I am for Linux and other open source solutions. But if a normal user doesn't want to deal with some of the lingering complexities that Linux still has (which is a dwindling number), then a Mac is a relatively viable alternative and it does not come anywhere near as close to the privacy nightmare that Microsoft has become.

I am not tribal at all with respect to any of these entities. I have used all three OSes for the better part of 25 years. I have watched the ebbs and flows of Microsoft, Apple, Adobe, Canonical, Red Hat, and various FOSS solutions such as Linux, for a very long time. And I have had a front row seat seeing Apple's mistakes, Microsoft's mistakes, Canonical's mistakes, and so forth. And I feel I can judge with some semblance of realism and objectivity -- Microsoft has failed so hard with Recall and they are so out of touch with what users want, they deserve every bit of ire they are getting, and they deserve to have their market share diminish because of it. Aside from perhaps Google, and now Adobe, I haven't seen a technology company be so blatantly and willfully aggressive (and one could say, stupid) when it comes to these actions and topics.