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Apple refuses to call Apple Intelligence 'AI'
(www.engadget.com)
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this post was submitted on 11 Jun 2024
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Yeah, this is super on-brand for Apple. They still have the Jobsian slavish devotion to branding with all the Tim Apple complete lack of understanding as to its value or how to leverage that value.
Call Apple what you will, but suggesting the 9th highest revenue company in the world lacks understanding of how to leverage its brands doesn’t really make sense to me.
Also, Forbes rates Apple as having the highest brand value of any company in the world.
https://www.forbes.com/powerful-brands/list/3/
Yeah but some dude on a tiny little no name website could totally do better man. He TRULY understands business unlike Apple.