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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
A good way to block this kind of thing is just to use DRM. Most platforms now provide a completely blocked off and secure hardware DRM solution that makes it impossible to grab video frames or view decrypted data in any way from the host operating system or any app running on it.
Ripping the video segments would just give you encrypted and useless data without the license.
These kinds of systems would need to be attacked by HDMI or other downstream hacks, or an HD video camera pointed at the screen in a dark room :)
Its bad enough they use widevine on their free movies/shows but the idea of them requiring widevine for regular YouTube sounds awful.
Hopefully legacy clients/devices will stave that off until something else comes along.
Actually, they might "win" the ad block arms race with drm. Shit. It's the atomic option