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YouTube's next move might make it virtually impossible to block ads
(www.androidpolice.com)
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this post was submitted on 13 Jun 2024
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The examples you cited are not individuals. Both Pokimane and Ludwig are basically media companies at this point in time.
And yes, the amount of money you get from YouTube is a lot less, although I'm being told major YouTubers have direct platform deals. But that's not the issue:
In order to even get those lucrative sponsorships, you need the reach of a major platform in order to build an audience - that's not happening without e. g. YouTube.