Of course it is.

All those large online action/claim sites are commercial in underlying nature. When you saw all the small farmers protest in Germany it was primarily driven as an action by about 5 large farming conglomerates because they are the ones getting ~85% of the grant money that was being cut. The whole point of the cut was to not funnel money that was supposed to go to small farmers to large megacorps after all. Who in turn instrumentalized the small farmers to protest it.

Probably what's going on here, too. You can bet somewhere deep deep down, this is something Tim Sweeney cooked up.