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Apple announced RCS with a whimper when it should have been a bang
(www.theverge.com)
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this post was submitted on 16 Jun 2024
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Samsung messages was using RCS since 2012... Years before Google messages adopted it.
There are others out there that use it but call it by different names like "advanced messaging", "SMS+" etc
Google was the first to add e2e encryption and push it hard though, but if you send a RCS message from Google messages to Samsungs messages app, it won't have e2e, and most likely will be the same with messaging Apple.
But given how much Apple have fought to make it hard (or at least inconvenient) to message between them, and shut down any apps that made messaging between Apple and Android better, this is a big step for Apple