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Mozilla acquired Anonym, an ad start-up
(blog.mozilla.org)
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this post was submitted on 23 Jun 2024
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Why? Does 95% of digital advertisement even serve a single valuable purpose?
I get that websites need funding and that legitimate business require some way communicate their services exist. We need to solve the problem for the former and create specialized accessible safe spaces for the later.
When is the last time anyone here saw an ad for a local business, when is the last time anyone recall willfully clicking one? Was there actually anything useful there?
From what i recall ads almost always are one of the following:
sex, barely legal drugs and predatory video games. (Lumped together to make a bad pun)
real product/fake price: oh this item isnt in stock plz look at catalog
politics, buy our guide to get rich, actual illegal scam operation.
None of them are honest or respectful to the customer. People aren't prey, stop baiting.
Admittedly, for me this is personal. Autism means i experience the extra noise as painful. Plastering it on useful websites feels like a hostile attack to keep me out and unwelcome. I downright refuse to look at watch nor will i support them through ad free subscriptions to the point of it having become a digital disability.
But come on, can we smart online people really not figure out something else that isn't based on literal brainwashing.
I think a long time ago a vicious cycle began in the advertising space where predatory ads had more incentive to pay for ad space, so sensible people start to perceive ads in general as predatory. Now no sensible advertiser that's trying to promote a legitimate product for legitimate reasons will do so by buying ad space, thus reinforcing the increasingly accurate perception that all ads are predatory.
As well as predatory/not, there's also a trend with attention grabbing/not.
There was a period of time where Google AdWords ruled the online ad space, and most ads were pure text in a box with a border making the border between content and ads visually distinct.
Kind of like having small portions of the newspaper classified section cut out and slapped around the webpage.
I still disliked them, but they were fairly easy to look past, and you didn't have to worry about the ad itself carrying a malware payload (just whatever they linked to).
Companies found that those style ads get less clickthrough than flashier ones, and that there's no quantifiable incentive to not make their ads as obnoxious as possible. So they optimized for the wrong metric: clickthrough vs sales by ad.
More recently, companies have stepped up their tracking game so they can target sales by ad more effectively, but old habits die hard, and predatory ads that just want you to click have no incentive to care and "de-escalate" the obnoxiousness.