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Technology
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Looking at it most favorably, if they ever want to not be dependent on Google, they need revenue to replace what they get from Google and like it or not much of the money online comes from advertising. If they can find a way to get that money without being totally invasive on privacy, that's still better than their current position.
In my view that isn't favorable. It is perhaps real, but it still doesn't sit well as we know where it likely leads.
most people are stupid. you and I don't click on ads, sure, but how do you think google got all their money? you have to cater to the idiots.