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Apple announced RCS with a whimper when it should have been a bang
(www.theverge.com)
This is a most excellent place for technology news and articles.
I think this sorta misses the point, at least from my perspective. Nobody cares what phone another person has until they try to send that person a picture or a video that looks like it was sent from 2004.
I know that this is only really a problem in the United States, but that doesn't make it any less annoying for those who have to deal with it. I have no interest trying to convince my 74 year old mother and a dozen other friends/family members to install a different messaging app on their iPhone so we can send each other videos that aren't compressed to shit.
Most people with an iPhone just want to use the default messenger cause, frankly, iMessage works and it works really well. You know when that default Messages app doesn't work well? When you're forced to use an antiquated technology like SMS/MMS. Apple knows this and banks on it to sell more products. It's one of many anti-competitive practices they employ.
RCS isn't a perfect solution, but this is a huge step forward in closing a gap that should've been closed a decade ago. Nobody cares what phone another person is using. They do care about having a premium experience with a device they paid $1,000+ dollars for. They're also ignorant enough to blame a green bubble or the believed cause of that green bubble, which is any device other than an iPhone.