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Apple announced RCS with a whimper when it should have been a bang
(www.theverge.com)
This is a most excellent place for technology news and articles.
I'm glad they're adding support, but I also feel like this is a hard one to sell to the general public. If it creates a better experience, word will get around about it, but going on stage and talking at length about how there's a new messaging protocol would have been a challenge for non-technical viewers