I think maybe execs and investors might feel it's all the same, but if you're a project manager for cloud infrastructure for enterprise services or you've been working for years on releasing a new component of Bing search that you think is a real gamechanger and some muckity-muck at the top says, 'Oh, don't worry about that anymore: a property manager that's owned by a private equity partner of one of our big investors wants the chatbot that schedules apartment viewings in Huntsville to be more flirty, so go massage the prompts to make it convincingly laugh at bad jokes,' some of those folks are liable to start grumbling that this isn't the role that they were pitched when they took this job.