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Inside Netflix’s bet on advanced video encoding
(www.theverge.com)
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this post was submitted on 22 Jun 2024
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Reducing the amount of data you need to send is an obvious factor for a service that sends a lot of data. Not much of a bet at all.
That the obvious part. At this point Netflix is looking at drastic transmission costs in the coming decade. Video is obviously taxing and require huge amounts of data but Atmos is no slouch either.The gamble, is in how customers receive the news and how it impacts playback.
Audio sync issues, subtitle playback, artifacting on anything over 1080p will all cause customers dissatisfaction. Using a new way to save data is a great idea, almost literally a no brainer, but does a technical solution always work out of the gate?
my first thought was thinking they should always be looking to improve this.