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Please put your money where your mouth is.
(lemmy.world)
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I suspect he may be A/B testing pricing. I could have sworn I saw $12.99 for the Ad Removal IAP earlier, but it's showing $19.99 now.
Even $12.99 felt high just to remove ads. Especially when compared to previous Sync Pro pricing.
I also suspect there may be some testing of the appetite for higher pricing for early adopters... with the potential to lower pricing later for mass audience appeal.
I think we're seeing a lot of long-time Sync users (who came from Sync for Reddit), so that audience is probably a bit more amenable to higher pricing to support the developer, but this pricing doesn't seem competitive with the broader Lemmy community.