It's about the followers of this guy.

There's barely information about him in English, but he basically wrote quite a few books "decoding" words off shitty photocopies of photos of historic artifacts. He was largely a laughing stock, but he did get a few followers, mostly elderly with early onset dementia, but also notably a few of high profile personalities, maybe even a couple of Putin's advisors.

For laughs, here are some of the most famous examples of his "deciphering" works:

• Here's the sun saying that it's a church of Rurik of varyags
• This one says that Smolensk is actually Moscow
• Or that Pushkin was a house cat
• That 9/11 was a god's punishment (and also that martians are apparently dyslexic and only know 3 words)
• Or that a bunch of photocopying artifacts tell how great Russian warriors were