This was my ISP and I a few years ago. I'm a beta tester for some of their features, and I argued this was necessary for ages. They finally implemented it, and now err on the side of way too many prompts for 2FA, but at least we have it.
My current beef is arguing that we NEED IPv6 settings in the router. One size does NOT fit all.
It's an uphill battle...
This was my ISP and I a few years ago. I'm a beta tester for some of their features, and I argued this was necessary for ages. They finally implemented it, and now err on the side of way too many prompts for 2FA, but at least we have it.
My current beef is arguing that we NEED IPv6 settings in the router. One size does NOT fit all. It's an uphill battle...