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The enshittification of music, by Rick Beato
(www.youtube.com)
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this post was submitted on 26 Jun 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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How much of the music at that EDM festival you went to will you listen to again? Will you buy any of their records? Or maybe just add a few of their tracks to a playlist on Spotify such that you may hear that music a couple more times in the future?
I may be making assumptions about you, but I think Rick's point about new music becoming "disposable" because there's just so much of it coming out remains valid. There's still new songs coming out that transcend this, but the musicians making this music are finding it harder and harder to build up a following, get exposure, and convince record labels to invest in them, when these labels can invest way less, produce a shitton of disposable music and get a better (short-term) ROI.
With the entire world having access to internet by now, isn't it only logical there's a massive increase in quantity of music being available? One figurative spotlight for a factor of thousands more possible successful artists. But at the same time the internet provides significantly more ways to discover and get people togheter.
"Harder" for the average artist is not how I would describe it, I think being a successful artist requires a different skillset then it used to. You have to be more tech/web literate or know someone who is to start. But it's still a grind, just like it used to be.
The internet does provide a way to instant fame. I've seen Youtube sets of people DJ'ing in their bedroom get noticed and overnight they are playing for hundreds of people. Yet again for the average artist it's a grind for years.
For context, I do collect vinyl so spend way to much on records, obviously not the average music listener. Sidenote: genres could be fluctuating in popularity, making it easier for some and harder for others.