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this post was submitted on 26 Jun 2024
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You get out ahead of the locomotive knowing that most of the directions you go aren't going to pan out. The point is that the guy who happens to pick correctly will win big by getting out there first. Nothing wrong with making the attempt and getting it wrong, as long as you factored that risk in (as McDonalds' seems to have done given that this hasn't harmed them).
The thing most companies are missing is to design the AI experience. What happens when it fails? Are we making options available for those who want a standard experience? Do we even have an elegant feedback loop to mark when it fails? Are we accounting for different pitches and accents? How about speech impediments?
I'm a designer focusing on AI, but a lot of companies haven't even realized they need a designer for this. It's like we're the conscience of tech, and listened to about as often.