The thing is as always comparing. For that price there are things out there that had much bigger development and costs and offer better stuff, plus he had recouped most of the costs already when it was for reddit, yes there was new development of course but it wasn't a new app. Apart from that this is not a service with big recurring expenses, the only exception is the cloud functionality and let's be honest that also probably is cheap considering the size of the backups.

In any case I believe that the solution is as simple as not using it if people are not interested.